Advanced Digital Marketing

COURSE DESCRIPTION

Becoming a digital marketer is a journey -So Let us be your guide and give you a framework to help you organize and plan your approach as Digital Marketing is the platform for all. The demand for digital marketing is growing day by day. Top companies are approaching digital marketing trends and a successful business is not possible without a proper digital strategy. Be it your own business planning or as a freelancer, the demand is still higher. The course is designed to help you better understand the career and focus on the marketplaces. Besides, to earn money online, work with self-branding, become an entrepreneur it is very much important to focus on any business ideas. And we are here to make you one brand. We are here to discuss brands and to provide with innovative trends of digital marketing for efficient techniques. Get the chance now and rank faster than anyone.

Digital marketing allows you to reach people where they spend their time—on the web and in their social media newsfeeds, Google search results, and YouTube video streams. Effective digital marketing cuts through the information overload and reaches your target audience. Learn how to optimize for clickthrough rates and conversions, brand awareness, and more.

LEARNING OUTCOMES

  • You will learn how to use dozens of proven digital marketing strategies
  • You will improve your brand identity and grow your brand’s audience
  • You will learn social media marketing using all of the most popular social media platforms.
  • You will grow your email list, website traffic, subscriber count, and social media following
  • You will see tangible results by taking action throughout the entire course
  • You will increase conversions and sales with real-world techniques

HIGHLIGHTS

  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing & Benefits of Digital marketing
  • Latest Digital marketing trends & Digital marketing platforms
  • Digital Marketing strategy for websites & Career opportunities in digital marketing
  • Creating an effective 100% complete profile on Freelance Marketplaces
  • How to communicate with the client and how to bid and win jobs

COURSE PREREQUISITE

  • No prior marketing knowledge required
  • You should be ready to take action and see real results!

WHO THIS COURSE IS FOR

  • Entrepreneurs, business owners, bloggers, YouTubers, social media fans
  • Website owners who want to increase web traffic, conversions, and sales
  • Business owners who want to use digital marketing to grow their business
  • Anyone wanting to do your own marketing – and not waste money

CERTIFICATION

After completing the course students will get a cirtificate from Melbourne Metropolitan College (MMC). They will become certified in social media marketing, search engine marketing, YouTube marketing and SEO.

COURSE OUTLINE

  • Introduction to Digital Marketing
  • Digital marketing Terminology, SEO & Google webmaster
  • SEO, SEO Details, Important Tools
  • SMM (Social Media Marketing)
  • Facebook Ad campaign
  • Facebook Advance strategies
  • Search Engine Marketing (SEM) & Google ad-word basics
  • Google AdWord Intermediate & Remarketing strategies
  • Linkdien, Twitter, Pinterest marketing
  • Email Marketing
  • Google Analytics/Bing Analytics/Webmaster Tools set up
  • Upwork and FIVERR